Google My Business – GMB
What is Google My Business – GMB?
Google My Business – GMB the best local listing tool, free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.
Qualifying local businesses can claim this free listing on Google and include information about their company, like their address, phone number, business hours, and types of payments accepted.
Additionally, over the past several months, Google has added some great features to Google My Business that companies should take advantage of that enhances your Google My Business listing and helps to grab viewers’ attention — and can increase how you rank in local search results.
Many local businesses just claim their GMB listing and forget about it. What most businesses don’t realize is that there are a variety of other features Google gives you that you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing to ensure that its accuracy stays intact. Want to know more?
Here are 10 reasons your local business can benefit from GMB:
- Increased brand awareness, Local listing
- Take control of what information you want to display to your customers
- Show up in Google Maps, Maps Direction
- Cost-effective, next to redesigning your website or other marketing efforts
- Learn insights behind how customers are interacting with your GMB listing
- Display images of your business, workforce, products, and services
- Respond to reviews
- Create Posts, which allows you to promote deals, events, and blogs
- Join the G+ community, will enable you to share news and connect with influencers
- Create a Google website, which can be made and published in minutes
What’s required to for GMB?
- Business Name
- Address (Road No, City, State, Zip code or GPS Coordinates)
- Category of your business
- Business Hours
- Business Phone Number
- Website URL
- Main keyword
- Business/Office/Services Photos
- Business description
Business listing verification
Google does verification: Google sends you a pin code on a postcard in 5-14 days to your real address. Upon receiving the code you will be able to have full access to your Google My Business – GMB account.
Here is an overview of Google My Business – GMB Dashboard
Within GMB account you can access following information of your Google My Business listings
- GMB Dashboard where you can
- Add a post, picture
- Edit Business info
- Reply to reviews
- See GMB Insights
- Can Also get a free pre-made website if you don’t have one
Here are some frequently asked questions.
Question: Can random people make changes to my Google My Business Listing?
Even though it doesn’t seem fair to most business owners, anyone can suggest a change or an edit to your business listing, including your competition. These user-generated changes can be made live on your listing, and you might not even be notified the changes have been made. This includes changing your physical business location.
Answer: No, I would not waste the space.
Even though they might look like it, Google My Business posts are not social media posts. You have up to 1,500 characters for the details of your post, but the ideal length is between 150 and 300 characters, so use these characters wisely.
Question: I have some fake reviews about my business on my Google My Business listing. How can I get them removed?
Answer: Yes! You can if
you have verified your Google My Business – GMB or they genuinely fake reviews or reviews you don’t like? If they’re negative reviews, you don’t want or don’t agree with, and Google probably won’t remove them.
Question: I find myself with a lot of Google My Business questions. Is there a place I can go to get answers to specific questions I have?
If you have specific questions about Google My Business or have issues with your listing, the best place to go is to the Google My Business forum.