Top 6 Must-Include Elements for Successful Marketing Campaign
From DeBeers “A Diamond is Forever’ to Nike’s “Just Do It” to Marlboro’s “The Marlboro Man,” all these marketing campaigns have been stuck to our mind for a long time; why? It’s because the promotional campaign makes companies memorable. They endorse determined efforts that direct consumers to take the desired action. They also communicate brands personality, identity, and emotion.
Marketing campaigns are a strategic way to raise awareness about new products or services or to get feedback from customers. They primarily aim to reach out to a broader audience base through various means such as a print advertisement, social media campaigns, email marketing, and so on.
Making a campaign successful is not an easy task. It requires significant time, efforts and most importantly planning. Sadly, most of the entrepreneurs take a random approach, merging various strategies, and then hoping for the best results. Like two human beings can never be alike, two successful campaigns can never have the same set of characteristics. This post helps you in understanding the crucial elements that will give you the chance of achieving the goal.
1) Set a Goal:
Before you start with planning process, first you need to clear with your goals and objectives. You need to figure out what you want to achieve through a campaign. Do you want to increase awareness? Do you want to generate more leads? Do you want to take customers to feedback?
Have a clear understanding of your goals as your entire strategies and planning will solely be dependent on your goals. For example, Nike — a leading sports apparel company today — was struggling niche national brand during the 90s. But later, it started a campaign ‘Just Do It’ with a goal to change the way people think about athletic apparel and the result is with us.
2) Know your audience:
It may sound obvious, but most of the companies often tend to overlook the idea of knowing their target audience. They forget the fact that not every product or service can appeal to all, considering a huge difference in age, taste, and status. Once you know your target audience, you can plan your designs, delivery methods, colors, and even fonts accordingly. Continuing with the above example of Nike, the brand changed its target audience from elite athletics to everyday people.
3) Clearly state the USP:
When it comes to generating sales, USP is the key. The right USP gives you a competitive edge in your target market. While designing your marketing campaign, you should clearly state how your products or services will add value or benefit to your target audience. For example, Dominos Pizza — the first pizza company that came with the advertising gimmick that guarantees delivery within 30 minutes or it’s free.
4) Create “call-to-action”:
You may have compelling content, great images or videos, but how will you sell your products or services? You must have heard of CTA (call-to-action) in the marketing world. It is a part of the content to persuade users to perform certain task. Buttons like “Sign up,” “Subscribe,” “Buy now” etc. are typical examples of “call-to-action.”
Instead of having a goodbye line in your e-mailer, add a call-to-action button that encourages audience to take advantage of other offers and discounts. You can also make use of your business card to engage more audience. Business cards are not just about providing precise information. They may have a significant impact when accompanied with a special offer. You can add a QR code in your card that redirects your audience to your website or a particular page.
5) Use multiple platforms:
When it comes to the marketing campaign, never restrict yourself to a single channel. Using various platforms will help you spread your message to a broader audience base which may result in an increase in the traffic to your website. All platforms have different styles and guidelines. So, take your time and curate the content as per the requirement of each platform.
If you are unable to decide on multiple platforms, choose one that can help you gain a positive response from the target audience. Additionally, you can promote your products or services by using various marketing collaterals like brochures, business cards, etc. To getting them designed, contact Designhill — a one-stop platform for all your designing needs.
Once you’ve launched your marketing campaign, now it’s time to track the results of different components and overall success of the campaign. Make an effort to take follow-ups till the time your audience quit or make a purchase. There is a chance that one who has not purchased yet, need a little more convincing offer. Instead of ignoring them and cutting them from the potential clients’ list, try to understand the reason why they have not taken the desired action. Following an automated but personalized email or strategic Ad can create wonders for the growth and retention of customers.
Today, running marketing campaigns has become essential for businesses to succeed. The success of any campaign depends on a well-implemented strategy. The more thought and clarity you put in each of the elements mentioned above, the more impactful results will be.